What is Alcantara?

Hva er Alcantara?

When we talk about luxurious materials, it’s easy to think of leather, silk, or cashmere. But another name has become an icon in modern design and exclusivity: Alcantara.

A material with a luxurious feel
Alcantara is a synthetic microfiber that combines the softness of suede with durability that surpasses most fabrics. It is known for its unique, velvety surface and its ability to deliver both elegance and functionality.

Where do we find Alcantara?
Today, the material is most recognized in sports cars and luxury cars, used for seats, steering wheels, and interiors to create an exclusive feel. Alcantara is also found in high-end furniture, fashion accessories, aircraft and yacht design, as well as in products that must withstand heavy use while maintaining a sophisticated look.

Made in Italy
Alcantara is produced exclusively in Italy, specifically in the Terni region of Umbria. The factory was founded in the 1970s after Japanese scientist Miyoshi Okamoto developed a groundbreaking method for producing microfiber on a large scale. The Italian company Alcantara S.p.A. refined the technology and has since established the material as a global premium icon.

The story behind the name
The name Alcantara is inspired by Spanish and Arabic culture, evoking associations with exotic, luxurious textiles. Since its introduction, the material has become synonymous with modern luxury and sustainability, used today by some of the world’s most prestigious brands in automotive, fashion, and technology.

Why Protara chooses Alcantara
At Protara, we want to bring the same sense of luxury and exclusivity found in automotive interiors and the world of design to everyday products. That’s why we create iPhone cases, wallets, and passport holders made from genuine Alcantara.

For us, it’s not just about creating accessories, but about delivering an experience:

  • The soft, pleasant feel every time you pick up your phone

  • The durable quality that lasts over time

  • The luxurious aesthetic that elevates your style

Protara products are not just practical – they’re a statement of quality, style, and value.